Danny Colon wants you to commit to the bit.
Last weekend, Founder and owner of Electrix Vintage, Danny Colon, opened a new store in a beautiful space located in the lovely community of Stuyvesant Heights. Colon, who has a background in the theater industry, which is evident in the stories he tells through his clothing, space, and business model, attracts long lines to the stores Brooklyn street.

Their new store, at 103 Stuyvesant Ave, offers racks of affordable curated collections, organized by clothing type and price points, along with vintage trinkets, digital cameras, accessories, and more. Electrix also offers fill-a-bag sales, where you can fill the provided tote bag full of clothes from their selection pile and only pay $10 for the whole tote and its contents.

While walking through the new store during their opening day, I saw families browsing, locals laughing, and friends gathering to support the new beginnings of Electrix’s Bed-Stuy location (needless to say, the vibes were immaculate).
After browsing and grabbing a bag myself, I sat down with Danny to chat about his inspiration behind the shop, the expectations of the new space itself, and the community he wishes to build through his growing business.

ANN TANKERSLEY: Electrix started selling in 2020. What do you think are the biggest changes you’ve made as a team to land you here 6 years later?
DANNY COLON: Individualizing what we do rather than going with a group (in the industry). When we started our own independent pop-ups, that’s when we started to see results. There are logistics that can help us, but at the same time,
keeping the love for clothes number one always.
Prioritizing our curation, what we can get and where we get it, and keeping that all high quality at a fair price point.
For me, the joy of second hand is having “the find” without having to worry if you can afford “the find”. Changing our social media approach too… When I started being honest (on socials) and put myself forward, it built a bond with the customers and trust. People connect with us there and can see honesty and connect there.
AT: You have a personal background in the theater industry and costuming. How do you think that manifests in the branding and processes of Electrix as a whole today?
DC: The throughline for costume was interesting because that’s how we started our rental business. That’s actually something that has grown our business too with promotion because people that pull those pieces will return for other (services) . Those things have led me to make more affordable choices for renters while maintaining our curation without having to pay $100 for a rental. Seeing what people make with that and their own art has not only pushed us forward artistically, creatively, and inspirationally, but sometimes you just see it and think, ‘wow, I love fashion’. This is why we do it, seeing how it’s used. There’s never not a benefit that has come out of connecting with other creatives in fashion and the arts. Art and fashion are so interconnected.
AT: Electrix offers many services from styling to costuming to sourcing, and of course, as a thrifting outlet. Did you start Electrix with all of these specialties in mind, or did one come from another?
DC: Being a student [at] FIT and getting random changes bridged that, and sourcing just came from people asking. Finding our ways to aid the creative is what we’re always doing. The staff is all creatives, so we’re always finding ways we can open that door to someone and help someone out. Some seasons will be all costuming, others are all styling… I enjoy having it all and to play with it all.


AT: Your new storefront for Electrix Vintage opens today in Bed-Stuy. What do you want our readers and users to know about the new space and venture?
DC: We want creatives to connect with us and come to us with their creative ideas if they need a space. Hit us up people, we want you to be in here. Come in, talk, we are always here for it and open to collaborate.

This interview has been edited for length and clarity.
Check out Electrix Vintage: 103 Stuyvesant Ave, Brooklyn, NY. Open Fri-Sun 11 AM - 7 PM.
On Instagram at @electrixvintage, online at www.electrixvintage.com.
View upcoming events such as $10 Fill-A-Bag Sales, pop-ups and more events to come in the Summer at their linktree: Linktr.ee/shopelectrix.

